Demographic and Psychographic audiences
Demographic audiences are audiences targeted with the use of statistical data such as income, age on average and education. This can allow interests such as events specific to a particular time that these people were in, so an event based in the 80s would appeal to people born in the 70s/80s most. Historical and political background can tie in with demographics due to the wide range that occupation, education and income offer. High income audiences are stereotypically more formal, especially if they are of an older age. If they took part in higher education like attending prestigious universities they will most likely be more formal and wise, so political and historic films will be targeted at them. Films like 'The King's Speech' for example, that will appeal to the more rich and old audiences of around age 40-60. This means that the audience will be around the B/A classes on the socio-economic scale.
For a thriller movie such as 'The Rock', I would consider aiming towards people in the C1/C2 classes as they are typically civil servants which the police and military come under. With it being an action-thriller I would associate those kinds of workers to be interested in the film.
Also, people of working ages between 30 and 65 would be interested in the film, the older people because of the history of Alcatraz, where the film is based and of course how it closed with minor details of its most notorious inmates. The younger ages because of its action packed military and police foreground which is a common use in action/crime-thrillers.
Psychographics are more based around lifestyle, opinions and values. It is more focused on categorising individuals for their personalities as opposed to their statistics and classes. Psychographics give a wide impression on individual interests instead of categorising a wide range of people, but nonetheless both are effective ways of identifying audiences. Using the psychographic scale, aspirers would be more likely to watch films such as 'The Wolf of Wall Street' due to it being about sales, dreams and of course aspiration which slots in perfectly with their personalities. Psychographics tie in very much so with demographics, especially when it comes down to lifestyle. Aspirers would most likely be in class C due to their young age, but they would be in clerical and sales jobs meaning that all they can do is dream for growth and image so films like this would appeal to them most.
A psychological thriller on the other hand would most likely appeal to people such as succeeders. They are more established and have their heads in the right place. Demographics tie in here as the succeeders are centred around a managerial role so they would be in class A of the socio-economic scale and around the ages of 40-60.
So, in my opinion a thriller of such sort would be 'Silence of the Lambs', it's what would be considered nostalgic yet also complex and rather difficult to follow so someone of such an open and down-to-Earth mindset would be attracted to a film such as this.
For a thriller movie such as 'The Rock', I would consider aiming towards people in the C1/C2 classes as they are typically civil servants which the police and military come under. With it being an action-thriller I would associate those kinds of workers to be interested in the film.
Also, people of working ages between 30 and 65 would be interested in the film, the older people because of the history of Alcatraz, where the film is based and of course how it closed with minor details of its most notorious inmates. The younger ages because of its action packed military and police foreground which is a common use in action/crime-thrillers.
Psychographics are more based around lifestyle, opinions and values. It is more focused on categorising individuals for their personalities as opposed to their statistics and classes. Psychographics give a wide impression on individual interests instead of categorising a wide range of people, but nonetheless both are effective ways of identifying audiences. Using the psychographic scale, aspirers would be more likely to watch films such as 'The Wolf of Wall Street' due to it being about sales, dreams and of course aspiration which slots in perfectly with their personalities. Psychographics tie in very much so with demographics, especially when it comes down to lifestyle. Aspirers would most likely be in class C due to their young age, but they would be in clerical and sales jobs meaning that all they can do is dream for growth and image so films like this would appeal to them most.A psychological thriller on the other hand would most likely appeal to people such as succeeders. They are more established and have their heads in the right place. Demographics tie in here as the succeeders are centred around a managerial role so they would be in class A of the socio-economic scale and around the ages of 40-60.
So, in my opinion a thriller of such sort would be 'Silence of the Lambs', it's what would be considered nostalgic yet also complex and rather difficult to follow so someone of such an open and down-to-Earth mindset would be attracted to a film such as this.
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